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RCB pips CSK in valuation...
Financial Express Ahmedabad
|July 09, 2025
AS A TESTAMENT to IPL's growing popularity, the Board of Control for Cricket in India's sale of four associate-sponsor slots—My11Circle, Angel One, RuPay and CEAT—generated ₹1,485 crore, a 25% increase over the previous cycle.
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The Tata Group extended its title sponsorship commitment through 2028 in a five-year deal worth $300 million (₹2,500 crore).
"IPL's influence extends far beyond the field, shaping broadcasting standards, fan engagement strategies, and franchise-based models that are now being emulated worldwide," the report adds.
This story is from the July 09, 2025 edition of Financial Express Ahmedabad.
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