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Cut-price Christmas sees Aldi and Lidl celebrating
Evening Standard
|January 04, 2023
ALMOST one pound in six spent in supermarkets in the run-up to Christmas went to the German discounter twins Aldi and Lidl as the cost of living crisis sent shoppers seeking out cut-price groceries in their droves, new figures reveal today.
In the 12 weeks to Christmas Day the two had a record combined market share of 16.3% — ahead of the number two chain Sainsbury’s — as sales passed £5.5 billion, according to latest data from market researcher Kantar.
Aldi sales surged by 27% on the previous year to reach a market share of 9.1%, while Lidl’s revenues were 23.9% up giving it a share of 7.2%.
Yesterday Aldi, which has more than 900 stores, pledged to offer the lowest prices to shoppers throughout 20223 “no matter what.”
The relentless rise of Aldi and Lidl came as food inflation remained stubbornly high at 14.4% in December down only slightly on the 14.6% in November.
This story is from the January 04, 2023 edition of Evening Standard.
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