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Commercials selling us the dream of a perfect Christmas
Edinburgh Evening News
|November 20, 2025
'Tis the season to be bombarded with festive advertising
Wallace and Gromit starring in the Barbour Christmas advert
Question: When is a Christmas advert not a Christmas advert? The answer is, obviously, when it's a four-minute long miniature romantic comedy.
That's this year's festive offering from Waitrose, starring actress Keira Knightley and comedian Joe Wilkinson.
Under the watchful eye of Bafta-award winning director Molly Manners, viewers see the pair's relationship develop over a shared love of food.
Meeting for the first time at a Waitrose cheese counter, eventually Wilkinson-reprising his role as Phil, from the grocer's 2024 'whodunnit' campaign - winning Keira's heart by recreating her Nan's turkey pie recipe.
This story is from the November 20, 2025 edition of Edinburgh Evening News.
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