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Smiles bitter!
Daily Star Sunday
|May 18, 2025
SERVICE WITH GRIN BOOSTS TASTE OF ALE
BEING served by smiling bar staff makes you pint taste even better, beer boffins found.
The flavour boost means drinkers get more rounds in and have a better time in the pub.
But drinks served by miserable staff taste bad, ruining revellers' enjoyment.
Researchers at Goldsmiths University in London used eye-tracking tech to come up with the findings.
This story is from the May 18, 2025 edition of Daily Star Sunday.
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