Sunbed firm slammed for 'anti-cancer' tanning ad

Boss hits back after watchdog ban

- BY RUTH SUTER

A TANNING firm has been slammed over an “irresponsible” advert that claimed sunbeds prevent cancer.

Indigo Sun, which has shops across Scotland, ran an online ad this year stating that moderate use of sunbeds brought major health benefits.

Citing an Edinburgh University study to make its case, the firm also claimed that use of the beds lowered the risk of dying from heart disease and increased levels of vitamin D.

But the ad was hauled before the Advertising Standards Authority (ASA) after a complaint was made to the watchdog by a doctor from the NHS.