Stats can help traders shape town centre

FOOTFALL FIGURES CAN GIVE INSIGHTS INTO VISITS

- By OWEN HUGHES Business Correspondent [e-mail]

TRADERS in a seaside town can benefit from crucial intel that will help shape decision-making and identify customer trends.

Driven by the Welsh Government-funded Smart Towns Wales project with the backing of Rhyl Neighbourhood Board, Menter Môn conducted a study of consumer statistics in the coastal resort, using BT Active Intelligence Data to track footfall and demographic information.

Delivered by High Street Data Advisor Medi Parry-Williams, founder of Making Places Work (MPW), they focused on four sections of Rhyl - Vale Road, the town centre, the seafront and areas around the new Queen’s Market on West Parade.

Medi hopes retailers and independent traders will utilise the information and capitalise on opportunities to learn more about their customers.

"The data can tell a town centre where people are coming from, how long they stay, give a profile of customers and provide businesses with pivotal information," said Medi.