Tawanda is Racing Personality Of The Year

TAWANDA TARUVINGA was named Racing Personality Of The Year at the recent KZN Racing awards.

- DAVID THISELTON

This was most appropriate as this Digital Marketing Strategist's youthful vibrancy appeals to the younger generation in a sport whose fan base had been tending to have an older and older average age and his go-getting style is a perfect fit for the new Hollywoodbets-owned Race Coast operator.

Tawanda does not view himself as a stand out personality and explained, "I just think it's my confidence, my respect and my smile because I'm always trying to make people feel good.

“T just always try to be a good person and spread some positivity and optimism."

In The Box Seat

His feelgood videos and directorship of the popular racing podcast In The Box Seat do just that, not to mention his input in marketing strategies.

Tawanda became familiar with racing as he actually lived within the boundaries of Hollywoodbets Greyville.

His father Edward is the Race Coast Buildings and Facilities Manager and has a house on the racecourse.

Tawanda was not particularly interested in racing in the beginning, but his creative mind attracted the attention of the Gold Circle media team.

He had taught himself how to make online videos by watching YouTube tutorials and was hired by a Forex company to produce some video content, which he did by interviewing random people on nearby Florida Road.

Edward saw the videos and showed them to Warren Lenferna of Race Coast Publishing. Graeme Hawkins then offered Tawanda a position in Gold Circle to produce similar content for horseracing and provided him with some basic equipment.

The videos made an immediate impact and a podcast that began as an audio only entity slowly metamorphosed into the In The Box Seat podcast with Warren Lenferna and Andrew Harrison.