How to create compelling newspaper ads that Work

IN A WORLD full of digital noise and social media adverts competing for your attention every second, newspapers continue to stand out as one of the most trusted, credible, and cost-effective ways to get your message into the hands and minds of real people.

- Justin Samuel

But simply placing an advert isn't enough. To get the best return on your investment, you need to plan smart, create clear, compelling messages, and show up often enough to stay top-of-mind.

Know your readers

Who is picking up the paper?

@ Are they busy, working parents, looking for local deals?

@ Small business owners searching for services?

Pensioners looking for community news?

@ Students looking for part-time work?

When you understand who you're talking to, you can create an ad that feels like it's speaking directly to them - and that’s when it really works.

Keep it simple and strong

Less is more when it comes to ads. Use a bold headline that’s impossible to ignore. Include only the most important information - your offer, your contact details, and a clear call to action. A cluttered ad with tiny text, too many images, or confusing layout can get overlooked completely. Remember: you want readers to glance, understand, and remember.

Show your local connection