Egg firm ruffles feathers as hen welfare probed

THE name suggests an idyllic picture of the British countryside with hens roaming free on a lush farm.

- NADA FARHOUD

But instead, one of Britain's most recognisable egg brands has been accused of misleading consumers.

According to animal welfare group A Bit Weird, The Happy Egg Co. may not be as “happy as it wants you to believe, and they claim undercover probes have suggested otherwise.

This includes the firm promoting “calming and enriching environments” for its hens, but A Bit Weird says investigations documented overcrowding with reportedly only two enrichment items, such as nest boxes and hay bales, per thousand birds.