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Boohoo switch to Debenhams
Daily Mirror UK
|March 12, 2025
TROUBLED BRAND IN NAME CHANGE
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STRUGGLING online fashion firm Boohoo has renamed itself Debenhams, three years after buying the store out of administration.
It will be known as Debenhams Group with immediate effect.
The company also reveals it is rolling out the operating model at Debenhams across the wider business, using the overhaul as a "blueprint for the wider turnaround of the group".
This story is from the March 12, 2025 edition of Daily Mirror UK.
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