THASL calls for proper positioning campaign for SL tourism on World Tourism Day

THE Hotels Association of Sri Lanka (THASL) in a message to mark World Tourism Day today has called upon all concerned authorities to carry out a positioning campaign to attract high profile discerning travellers to achieve the target revenues and increased Government earning set out by President Anura Kumara Disanayake.

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THASL President M. Shanthikumar in a message on behalf of the membership said on World Tourism Day, extended his congratulations to all stakeholders involved in the nation’s thriving tourism industry. In his message, Shanthikumar highlighted the significant role that the accommodation sector plays in Sri Lanka’s tourism landscape, underscoring its position as the largest investor and highest revenue earner, employing over 70% of the industry workforce.

The THASL President expressed pride in the resilience and commitment shown by the sector, particularly over the past five years. "This period of growth, coming after the devastating impact of a three-decade-long civil conflict, has truly showcased the strength and determination of Sri Lanka's hospitality sector," Shanthikumar said, acknowledging the collective efforts of hoteliers and stakeholders who have contributed to the sector's recovery.