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SriLankan Airlines achieves record breaking Google Ads growth with 3P Media
Daily FT
|October 08, 2025
IN a landmark display of how strategic digital advertising can transform nationally significant industries, Roar Global's 3P Media, the offical Media Sales Representative (MSR) for Google in Sri Lanka, Laos, and Brunei has enabled SriLankan Airlines to surpass its monthly direct booking revenue targets by +23% — recording the national carriers highest-ever monthly revenue through Google Ads.
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The milestone signifies the growing role of performance-driven digital marketing in accelerating national industries into the digital age, with SriLankan Airlines leading the way as the country's flagship carer.
SriLankan Airlines Manager — Digital Commerce Bimali Malalasekara said: "Google Ads have become a cornerstone of our digital strategy in boosting direct booking share for SriLankan Airlines. Through the strategic advancement of our campaign approach, we achieved the highest-ever monthly direct booking revenue in May 2025, a record-breaking milestone in our e-commerce journey."
This story is from the October 08, 2025 edition of Daily FT.
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