Softlogic Life: Redefining Insurance Through People, Access, and Trust

When Sri Lanka's life insurance sector seemed slow to evolve, Softlogic Life chose a different path.

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In just a decade, the company has grown tenfold, becoming one of Sri Lanka's most valuable brands and protecting 1.3 million lives. The formula? A mix of people, innovation, and a relentless focus on trust.

A Three-Pronged Distribution Model

At the center of this transformation is a distribution model unlike any other in the industry. Rather than relying on a single channel, Softlogic Life built scale by diversifying access:

■ Agency Force: The backbone of growth. Softlogic Life strengthened and modernized its agency force, equipping thousands of advisors with digital tools, training, and a customer-first culture. Agents remain the face of the business, bringing insurance into homes, communities, and workplaces nationwide.

■ Bancassurance & Corporates: Partnerships with banks and corporates extended reach to employee groups through credit life and group health offerings, making insurance accessible at scale.

■ Micro-Mobile Platforms: Collaborations with Dialog Axiata and Sri Lanka Post enabled coverage for as little as Rs. 50, collected through mobile bills, opening doors for low-income families who had been left out of traditional insurance.