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Prime Group’s legacy in real estate featured in Kotler’s ‘Essentials of Modern Marketing’
Daily FT
|September 02, 2025
PRIME Group, has been honoured as the only real estate brand to be featured in the first-ever Sri Lanka edition of ‘Essentials of Modern Marketing (EOMM)’ by globally renowned father of Modern Marketing Prof. Philip Kotler.
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The distinction raises Prime Group’s marketing strategies to global case study status, positioning the company as an international benchmark for real estate marketing excellence. The inclusion positions Prime Group among an elite circle of brands shaping the nation’s economic and creative future.
The recognition coincides with Prime Group celebrating three decades of industry leadership, built on pioneering marketing approaches that have consistently raised the bar rather than following industry conventions. The strategic consistency in brand positioning and innovative market leadership has distinguished Prime Group throughout its 30-year journey. The inclusion also showcases the trust and credibility the brand has built. Now, through the special Sri Lanka edition, the Prime Group story is taught to the world.
This story is from the September 02, 2025 edition of Daily FT.
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