Powering purpose with innovation: Hemas Consumer Brands shines at SLIM Digis 2.5

HEMAS Consumer Brands (HCB) reaffirmed its leadership in Sri Lanka's Personal Care and FMCG sectors by emerging as one of the most awarded organisations at the recently conduded’SLIM Digis 2.5 Awards: Known for redefining how brands engage and perform in the digital space, the company continues to break new ground with bold strategies, cutting-edge technology and purpose-led campaigns.

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Hemas Consumer Brands team celebrating success at SLIM Digis 2.5

HCB received multiple accolades at SLIM Digis 2.5 forthe Fems Forward and Fearless campaign (Silver — Best Use of Al Technologies and Bronze for CSR Purpose Driven Technologies);‘A Big Dayat the ees singhes and The @<4eS06) shorts series (2 Bronze awards - Best use of Digital ina Marketing Campaign for FMCG - Personal Care Brands and Best use of creator/influencer content); UP campaign forthe Gold men’ range (Mert - Digital Creative Content and 2 Bronze awards - Best Use of Digital Creative Content and Digital Bravery respectively); while'The Velvet RECONNECT’ campaign won Best Use of Digital in Marketing Campaign in Personal Care Brands. HB has built one of SriLankas most trusted personal care portfolios with household names such as Fems, Velvet and Gold amongst others.

Hemas Consumer Brands Director — Marketing Shiyan Jayaweera said, "These wins reflect ourpassion for pushing boundariesand creating campaigns that are authentic, indusive and tech-enabled. At Hemas Consumer Brands, webelieve in leading the digital space with innovation thatis engaging and consumer-friendly through campaigns that reach people and create lasting impact. These awards are atestament to ourteams, our partnersand the consumers who inspire usto keep elevating our digital approach and setting the standard inindustry’”