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Most awaited SLIM Effie 2025 Awards launches: Celebrating marketing effectiveness with global prestige
Daily FT
|September 29, 2025
THE Sri Lanka Institute of Marketing (SLIM) has officially announced the launch of Effie Awards 2025, now hosted in Sri Lanka under the stewardship of SLIM for the 18th consecutive year.
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Globally recognised as the gold standard for marketing achievement, Effie Awards shine a spotlight on ideas that work, campaigns that marry creativity with measurable business impact. In Sri Lanka, the Effie Awards have become a defining stage where the country’s brightest marketers showcase their effectiveness stories to the world.
SLIM President Prof. Dewasiri N. Jayantha said, “Effie Awards are not just about winning trophies, they are about proving the power of marketing to transform businesses, industries, and society at large. As SLIM, we are proud to champion this global benchmark locally, giving our marketers the recognition they deserve on the world stage.”
This story is from the September 29, 2025 edition of Daily FT.
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