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Highland wins Most Popular Dairy Brand at 2025 SLIM-Kantar People's Awards
Daily FT
|March 31, 2025
HIGHLAND, Sri Lanka’s most beloved dairy brand was recently crowned the Most Popular Dairy Brand of the Year at the prestigious 2025 SLIM-Kantar People’s Awards.
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This accolade is a testament to the brand’s enduring legacy of quality, trust, and excellence, which has been cherished by generations of Sri Lankans since its inception in 1956. However, this victory is not just a celebration of its past achievements but also a miraculous story of resilience and revival.
The SLIM-Kantar People’s Awards, organized by the Sri Lanka Institute of Marketing (SLIM), is a unique platform that celebrates brands and personalities that resonate deeply with the hearts of the Sri Lankan people. Unlike traditional awards based solely on survey data, these awards are distinguished by their emphasis on consumer preferences and insights from a panel of experts. This approach ensures that the winners truly reflect the values and choices of the people, making Highland’s victory all the more significant.
This story is from the March 31, 2025 edition of Daily FT.
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