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AI-CRM leader Salesforce kicks off Dreamforce 2025
Daily FT
|October 15, 2025
Three-day event in San Francisco to unveil latest ground-breaking innovation, bold ideas, visionary inspiration for digital transformation

SALESFORCE, the world's number one AI Customer Relationship Management (CRM) solutions provider yesterday kicked off in San Francisco the largest technology event Dreamforce 2025 unveiling three days of groundbreaking innovation, bold ideas, visionary inspiration, and Agentforce transformation.
Salesforce Chair, Co-founder, and CEO Marc Benioff showcased what it means to become an Agentic Enterprise featuring real customer demos from OpenAI, Williams-Sonoma, Inc., Pandora, Accenture, PepsiCo, FedEx, and Dell Technologies.
Set up in 1999, Salesforce brings together all company data, from any source, so it can act on it with trusted AI and automation, all on one integrated CRM platform. It makes it easy to find more prospects, close more deals, and connect with customers in a whole new way. Gartner has named Salesforce as the world's number one CRM for 12 years running.
This week's Dreamforce brings together in San Francisco over 50,000 participants including global customers, partners and media including the Daily FT.
This story is from the October 15, 2025 edition of Daily FT.
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