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AIA Sri Lanka rises from Silver to Gold at Hashtag Asia Awards 2025
Daily FT
|August 06, 2025
AIA Sri Lanka has elevated its standing on the regional stage, winning Gold in the ‘Best Social Media Campaign: Facebook’ category at the Hashtag Asia Awards 2025.
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This marks a progression from last year’s Silver accolade, reinforcing the brand’s commitment to innovation and impact in digital storytelling. With this win, AIA becomes the first Sri Lankan brand to secure top honours at the Hashtag Asia Awards for two consecutive years.
This year’s recognition celebrates AIA Sri Lanka’s pioneering initiative, AIA Suwa Walan, a culturally resonant campaign designed to raise awareness about breast cancer among Sri Lankan women. The campaign stood out among hundreds of entries from across Asia-Pacific, showcasing the power of creativity and digital engagement in driving meaningful social change.
This story is from the August 06, 2025 edition of Daily FT.
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