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Joe's got a bar to die for

Daily Express

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October 06, 2025

SO, HAVE you done it yet? Have you logged on to killerbar.co.uk, the new website set up by fitness guru Joe Wicks as part of the “provocative stunt” he's devised, designed to force changes to the law regarding ultra-processed foods?

Without wishing to put words into your mouth, I’m guessing your answer is: “No, Mike, why on earth would I do that? I have better things to do with my time, such as cutting my toenails, unblocking the sink or staring out of the window.” Which is fair enough. I get where you're coming from.

But if you're still at least vaguely curious as to what the heck the bloke is up to, you might want to take a look at Channel 4 tonight, where he goes into detail. In

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