Toy industry booming with 239% rise in exports in FY23 over FY15; Toy Biz International Expo expecting buyers from 25 countries in July

India's largest toy trade event, Toy Biz International 2025, is set to return with its most impactful edition yet bringing together over 350 Indian toy brands and 10,000+ buyers from 25 countries, including international retail giants like Walmart, Hamleys India, Landmark. and Lulu Group.

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Organized by the Toy Association of India (TAI), this event will spotlight India's rising stature in the global toy manufacturing arena, especially as the global toy supply chain undergoes a major transformation, thanks to a combination of domestic policy support and international trade shifts.

With the United States imposing 25% tariffs on $300 billion worth of Chinese goods, including toys and tightening scrutiny on Vietnamese and other Southeast Asian imports - Indian toy makers are stepping up to seize the opportunity.

As a result:

Global sourcing is diversifying, and India is emerging as a preferred alternative manufacturing base for American and European buyers.

Indian companies are forging global joint ventures, expanding capacity, and aligning to international compliance norms.

Major US retailers are showing increased interest in Indian suppliers, with early discussions on bilateral trade deals further accelerating optimism.