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L V Prasad Eye Institute's flagship WHITATHON Run (Seventh Edition) to Raise Awareness and Funds for Retinoblastoma Treatment, held!

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May 19, 2025

LV Prasad Eye Institute (LVPEI) organized the seventh edition of 'WHITATHON' walk on May 18, to raise awareness about the early detection of Retinoblastoma (eye cancer) in children and funds for its treatment.

The event commemorates the World Retinoblastoma Awareness Week, observed between May 11-17, this year. The 10 K run was flagged off by Mr Y Nagi Reddy, IPS, Director General - Disaster Response and Fire Services, Telangana State, at T-works, Raidurgam in the presence of Dr Prashant Garg, Executive Chairman LVPEI and Dr Vijay Anand Reddy, Director of Apollo Cancer Hospital. Dr Swathi Kaliki, Ocular Oncologist, Kallam Anji

Reddy Campus, LVPEI, Hyderabad spoke on the need to create awareness of the symptoms of retinoblastoma among the public and elaborated, “It is important that we educate the public, especially young parents about the symptoms of retinoblastoma. Everyone should know that once they notice a white reflex in a child's eye, they should immediately get it examined by an eye specialist. Early detection and treatment can save the child's life, eye, and vision.”

Mr Nagi Reddy urged everyone present to spread awareness about the symptoms of retinoblastoma. He said, “If each of us share the awareness we picked up from being a part of Whitathon with the people in our circle of influence, we would make a big difference to ensure cases are detected early and treated enabling us to save vision and life.” He said, parents need to make a small effort to detect Retinoblastoma in children. We take photographs, while doing so ensure you take it with flash, if there is a white reflex in the eye, it can be suspected to be Retinoblastoma and can be got treated.

Dr Prashant Garg, Executive Chair, LV Prasad Eye Institute; said, every child must be protected by saving the eye and life from Retinoblastoma. This disease if picked up early and treated, can help save the eye and life. No child in our city, state, or country should die because of this tumor.

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