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HOLIDAY SALES ARE DESIGNED TO PUSH YOUR BUTTONS – HERE’S HOW TO PUSH BACK
Cape Times
|December 08, 2025
AS THE festive shopping season kicks into high gear, our screens light up with tempting offers, urging us to act fast, snag deals and buy more.
COACHING facilitates introspection about the motivations behind spending habits.
(Pexels)
The promise of savings, paired with the festive cheer, is hard to resist. But beneath the glittering sales banners lies a deeper psychological story, one that shapes our spending more than we might realise.
We live in a world of instant gratification and endless choices, and the practice of conscious consumerism offers a refreshing pause.
Its not about guilt-tripping or restraint, but about reclaiming control, aligning what we buy and how we give with what we truly value.
So, what's really happening in our brains when we see a deal?
“Humans are wired to recognise opportunity,’ explains Kaylynn Philander, a coaching manager at the South African College of Applied Psychology and an ICF-Credentialed Coach.
This story is from the December 08, 2025 edition of Cape Times.
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