China's new law: only degree-holding influencers can discuss professional topics

EFFECTIVE last Saturday, China’s new influencer law has sparked widespread debate across social media platforms.

- VUYILE MADWANTSI

At its core, this law mandates that anyone creating content on sensitive topics like medicine, law, education or finance must hold formal qualifications in those fields.

It's a bold step by the Cyberspace Administration of China (CAC) to combat misinformation, but it has also sparked heated discussions worldwide about censorship, freedom of expression and the responsibility influencers carry in shaping public opinion.

As a lifestyle journalist, I find myself torn. On one hand, I've scrolled past countless videos where influencers confidently dish out advice on health, finance or legal matters.

Their words, whether well-meaning or not, can have real consequences, from spreading vaccine misinformation to promoting dangerous financial scams.

On the other hand, there’s a reason we love influencers: their relatability, creativity, and ability to connect with us in ways that institutions often fail to do.

So, where should we draw the line between creative freedom and public responsibility?

What does the law say?

Under the new rules, influencers in China who wish to speak on regulated topics must provide proof of their expertise, whether that’s a degree, certification, or professional credentials.

According to Marketing 4ecommerce platforms like Douyin (China's TikTok), Bilibili, and Weibo will also play a role, verifying influencer credentials and ensuring that content includes proper citations and disclaimers.