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BookTok’s growing impact: celebrating heritage
Cape Times
|September 26, 2025
IN RECENT years, BookTok, the literary corner of TikTok, has grown into a global phenomenon, changing the way readers discover and engage with books.
Often associated with challenges and viral videos, the platform has quietly become a hub for South African readers and writers.
With the #BookTok hashtag generating over 64.4 million videos globally, authors and enthusiasts are using short videos to champion local literature and interactively explore heritage.
Entrepreneur and author Sylvester Chauke is one of the most prominent voices in this space. His videos cover mindset, creativity, perspective and ambition. Books have always been my portal to new worlds,” he said. “Stories should never live quietly on shelves. They should spark conversations and connect people across borders.”
This month, Chauke recommended Zukiswa Wanner’s “Love, Marry, Kill’, Kopano Matlwa’s “Coconut” and his own memoir, “Stand Against Bland”.
This story is from the September 26, 2025 edition of Cape Times.
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