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The reality behind the Instagram-perfect Tradwife
Cape Argus
|May 19, 2025
THERE'S something about the trad-wife trend that splits the room.
Some see it as a soft return to home values, others as a shiny form of misogyny repackaged for social media. How many young women today, raised to be independent an career driven would willingly give it up for baking, modest dresses and submissive homemaking?
It may sound outdated, but it is happening. For a growing number of millennial and Gen Z women, the so called tradwife lifestyle offers a strange sense of control in a chaotic overworked world. Liane Child does not try to settle the debate in The Tradwife's Secret, she throws you in the middle of curated chaos and lets the cracks speak for themselves.
At the centre of the story is Madison March, an Instagram-perfect wife and mother who has turned homemaking into a profitable brand.
This story is from the May 19, 2025 edition of Cape Argus.
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