Cookbook turns digital cooking into culinary gold

FEHMIDA Jordaan, better known to her thousands of followers as Fehmz, has long been a familiar face in South African kitchens.

- LUTHO PASIYA

With her signature catchphrase “damn good” and an online presence that radiates warmth and relatability, she has built a digital community that thrives on flavour, fun and family.

Now, she brings that same energy from the screen to the page with her first cookbook, Damn Good Food.

Known for her bold flavours and accessible approach to home cooking, Fehmz first rose to prominence through television and social media.

She recently appeared on Ready Steady Cook and has quickly become a fan favourite for her down-to-earth charm and infectious enthusiasm.

Over time, she transformed her digital platforms into spaces of culinary inspiration, where colourful recipes and laughter meet practicality.

Damn Good Food captures everything that defines her cooking philosophy. It features more than 80 recipes that balance comfort, creativity and convenience.

From family favourites such as mutton akhni, mince curry and coconut pudding to inventive creations like chilli bite waffles, karak ice cream and kataifi millefeuille, Fehmz ensures there is something for every kind of cook.

“I must admit I was quite resistant at first,” she said about her decision to write a cookbook.