Retail infra considered missing piece as e-commerce wave builds

IMPROVEMENTS in infrastructure are needed to help Philippine retailers and merchants meet the rise in demand through e-commerce channels, according to web development and integration agency Dev Team.

- By Justine Irish D. Tabile Reporter

Ollie Hunt, co-founder of Dev Team and board director at Magento Association, an organization that supports the Magento Open Source ecosystem, said the Philippines is close to being ready for online shopping.

“The demand is absolutely there; Filipino consumers are some of the most digitally engaged in Southeast Asia. What's missing is the infrastructure that makes it genuinely easy for merchants to run an online store,” he told BusinessWorld.

In particular, he cited the need for simpler, more localized, and more accessible payment methods, shipping integration, and operations tools.