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PHL startups outperform big firms in Al adoption
Business World Philippines
|August 27, 2025
PHILIPPINE startups are adopting artificial intelligence (AI) technologies faster than bigger enterprises, but overall adoption remains at a basic level, according to a report by Amazon Web Services (AWS) and advisory firm Strand Partners.
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The study found that 64% of Philippine businesses using AI reported an average revenue increase of 18%, while 66% expect to achieve average cost savings of 22%.
“Businesses in the Philippines are keen to innovate with AI, and the high level of adoption underscores a tremendous potential for the Philippine economy,” AWS Philippines Country Manager Precious Lim said in a statement. “However, the research shows how serious barriers remain, especially for larger enterprises, to deepen their use of AI.”
Startups were found to be more enthusiastic and innovative in their adoption of AI. About 45% of startups said they were using AI in some form, with 40% building entirely new AI-driven products.
This story is from the August 27, 2025 edition of Business World Philippines.
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