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OpenAI drops AI video tool Sora, startling Disney
Business World Philippines
|March 26, 2026
ON MONDAY evening, Walt Disney Co. OpenAI teams were working together on a project linked to Sora, OpenAI’s artificial intelligence (AI) video tool.
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Just 30 minutes after that meeting, the Disney team was blindsided with word that OpenAI was dropping the tool altogether, a person familiar with the matter said.
OpenAI announced the move publicly on Tuesday.
“It was a big rug-pull,” according to the person, who requested anonymity to discuss the matter.
The move is the first big step by the ChatGPT maker to focus its business on potentially more lucrative areas such as coding tools and corporate customers.
This story is from the March 26, 2026 edition of Business World Philippines.
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