Looking for commute-friendly makeup? Try I’mma Beauty and Vice Co.

A FEW MONTHS AGO, I transitioned into the corporate world, where showing up at the office means braving the morning and afternoon commute. With the implicit expectation to always look put together, long-wearing makeup becomes essential for those who want to be presentable without the constant need for touch ups.

- By Zsarlene B. Chua

That’s when I started looking for affordable and accessible local makeup brands I'd be confident carrying in my small office cosmetics bag. The goal was for it to be low-maintenance, long wearing, and versatile enough to take me from my morning commute to after-work errands without fuss. Here are some of the brands I’ve been trying the past few months.

I'MMA BEAUTY

One of the newest entrants into the growing local beauty scene is I’mma Beauty. Created by iFace, the company that distributes BYS Cosmetics, Bioten, and VMV Hypoallergenics in the Philippines, the newest brand is all about “no-frills, no limits” and “makeup that works.”

Launched in May, the brand introduced a modest line of blushes, blush toppers, lip tints in cream and water formulas, eyebrow pencils, matte lip bullets, and color balms — all priced at P199 each — signaling its positioning as an affordable makeup brand. The collection spans brights, berries, and safe neutrals, giving consumers both playful and everyday options.

The company sent me a couple of products to try and while none of the colors were those I'd choose for an everyday look (as I typically go for more of a natural look) I did give it a good ol' try just to see if these products are RTO-worthy.