Linya-Linya turns humor into political statement and sales

CLOTHING and content brand Linya-Linya is expanding its reach while tapping into Filipinos’ political and social sentiments through its shirts and online content.

- By Almira Louise S. Martinez

"If you notice our shirts, they also express the same disgust, and people want to express that feeling," Ali T. Sangalang, co-founder of Linya-Linya, said in an interview. "There are people who want to express their feelings but cannot do so. So, through our shirts, they create a starting point for conversations."

The brand began in 2012 on Tumblr, where Mr. Sangalang posted memes about everyday Filipino life.

"I was the class clown from grade school to high school," he said. "I was really fond of idioms, comedy and humor, until I learned how to write poetry and literature in college."