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DMAP calls for ethical data and AI practices at DigiCon 2025
Business World Philippines
|November 03, 2025
THE DIGITAL Marketing Association of the Philippines (DMAP) underscored the importance of responsible and ethical personalization in the digital marketing industry during the tenth Digital Congress (DigiCon) 2025, held on Oct. 16-17 at the Marriott Grand Ballroom in Pasay City.
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With the theme "The Age of 'i': The Power of Personalization," this year's event brought together more than 2,000 delegates from the marketing, advertising, business, academic, and media sectors to discuss emerging technologies and trends shaping customer engagement.
Over two days, participants attended sessions across five tracks — Innovation (AI), Intelligence (Data Science), Immersive (Retail and Activations), Impact (Brand Building), and Integration (Business Transformation). Discussions centered on hyper-personalized customer experiences, ethical data practices, Al governance, content development, and strategies to future-proof businesses in an evolving digital landscape.
This story is from the November 03, 2025 edition of Business World Philippines.
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