Try GOLD - Free
The immortal quest
Business Standard
|September 13, 2025
Eye Culture
A parade in Beijing was meant to showcase steel and certainty: Columns of modern weaponry, synchronized salutes, leaders framed like statues above Tiananmen Gate. Then a hot-mic moment betrayed something softer. Xi Jinping, Vladimir Putin, and Kim Jong Un leaned close—not to talk of missiles but of biotech, organs, and lifespans stretched to 150 years. The men who embody power's permanence revealed their own unease with the inexorables of time; the clock is ticking.
The longing to outwit death has trailed humanity for millennia. In Indian mythology, devas and asuras churned the cosmic ocean to extract amrita, the nectar of immortality. The prize promised eternity but also provoked chaos: Who would drink first, who would rule forever? Alchemists mixed metals in search of eternity, philosophers debated its worth, novelists sketched futures where death was little more than a scheduling glitch. The seekers change—devas, kings, scientists, moguls—but the craving endures: To keep living.
This story is from the September 13, 2025 edition of Business Standard.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Business Standard
Business Standard
A broken model
China is unwilling to implement the reforms needed
2 mins
March 10, 2026
Business Standard
Excise policy changes earnings positive for listed liquor majors
Various states have released their new excise policies and the changes could be potentially positive for the liquor industry.
3 mins
March 10, 2026
Business Standard
Hike in pump prices unlikely for now even as Brent tests $120/bbl
State OMCs ‘well-positioned’ to absorb impact; experts flag surge in oil import bill
3 mins
March 10, 2026
Business Standard
Conflict and tariffs dim the shine of Surat diamonds
With the war in West Asia upending global trade, the first part of a series examines how the global diamond hub is grappling with the raging crisis and also tariff uncertainty, even as lab-grown stones reshape the industry
3 mins
March 10, 2026
Business Standard
Missing half in India's growth puzzle
Female labour participation just 42%, among lowest in G20: Axis Bank study
3 mins
March 10, 2026
Business Standard
ECB volumes may grow 25-30% to $65 bn in FY27: Citibank executive
The overseas fundraising pipeline of Indian corporates through loans and bonds appears robust in the upcoming financial year (FY27), aided by a pick-up in capacity utilisation that could eventually spur private capex.
2 mins
March 10, 2026
Business Standard
Flipkart's holding firm back home after Press Note 3 nod for Tencent
Walmart-backed ecommerce firm may target listing in 2026 end or 2027
1 mins
March 10, 2026
Business Standard
A clear derating
Markets risk underperformance if we don’t regain our growth credentials
5 mins
March 10, 2026
Business Standard
Impact of rising crude oil prices on inflation won't be substantial: FM
The impact of the ongoing geopolitical clashes in West Asia and rising global crude oil prices on inflation is not estimated to be substantial at this point, given that India’s inflation is near the lower bound, Finance Minister Nirmala Sitharaman told Parliament on Monday.
2 mins
March 10, 2026
Business Standard
Mkts sink again, volatility surges
Indian equity markets slumped to their lowest levels in over 10 months on Monday after a sharp spike in crude oil prices rattled investors, stoking fears that a fresh bout of higher inflation could erode corporate earnings and slow economic growth.
2 mins
March 10, 2026
Listen
Translate
Change font size
