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Small-town investors power new wave in MF inflows

Business Standard

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November 26, 2025

Equity SIP inflows from B30 cross 10K cr, have 41% share in monthly flows

- ABHISHEK KUMAR

Systematic investment plan (SIP) inflows into active equity schemes from smaller towns have crossed 10,000 crore as their share in total SIP flows continues to rise despite volatility over the past year.

SIP inflows into active equity schemes from areas beyond the top 30 cities (B30), which first crossed this milestone in September 2025, stood at 10,080 crore in October, industry data shows. For comparison, SIP inflows from these towns were only ₹2,832 crore in March 2021.

While the inflows have grown in absolute terms, their share in total flows has also increased. They accounted for 41.4 per cent of active equity SIP inflows in October 2025, compared to 36.8 per cent in March 2021.

According to mutual fund (MF) executives and experts, the surging B30 share indicates growing investor comfort with equity and MFs.

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