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Re-releases score a hit at Box Office
Business Standard
|September 20, 2024
From Tumbbad to Laila Majnu, cinemas bet on re-releases to lure audiences
Earlier this month, actor-producer Sohum Shah announced on Instagram that he will re-release his 2018 folklore horror film Tumbbad.
It piqued the interest of cinephiles and sparked an unprecedented frenzy, reaffirming the film's cult following.
Three days after its re-release, Tumbbad raked in close to ₹7 crore at the Box Office.
The film that boasts of stunning visuals and a knockout background score, follows a greedy village boy's pursuit of a cursed ancestral treasure guarded by malevolent entity 'Hastar'.
Interestingly, it received lukewarm response during its release six years ago, cornering only ₹13.5 crore.
Tumbbad's stellar opening upon its rerelease comes as a breath of fresh air for Indian cinemas that are struggling to fill seats owing to muted demand for new releases.
The cumulative Box Office collection from January to August 2024 stood at ₹6,868 crore, a 7.5 per cent drop compared to the same period last year, according to Ormax Media.
Tumbbad's success has instilled confidence into several film-makers who are planning a spate of re-releases this year.
This story is from the September 20, 2024 edition of Business Standard.
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