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Realty firms roll out integrated platforms to tap India's GCC boom
Business Standard
|January 20, 2026
India’s fast-expanding global capability centre (GCC) ecosystem is reshaping the role of real-estate developers and property consultants, pushing them into offering end-to-end, platform-led solutions in addition to conventional office leasing.
This structural shift is prompting developers such as Embassy Group, Sattva Group, and Bhartiya Urban, alongside global property consultants like Cushman & Wakefield and CBRE, to launch integrated GCC platforms and dedicated teams, segments that bundle strategy, execution and operations under one umbrella.
“The GCC landscape is maturing rapidly, with enterprises moving from single-location, cost-led setups to multi-city strategies driven by talent depth, operating resilience and long-term scalability,” said VS Sridhar, executive managing director and head of GCC advisory at Cushman & Wakefield. He noted that today’s boards want answers on talent readiness, total cost of ownership, regulatory sequencing and execution certainty — well before signing a lease.
This story is from the January 20, 2026 edition of Business Standard.
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