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RCB in IPL finals: Ad rates rise up to 10%
Business Standard
|May 31, 2025
The advertising rates for the finals of the Indian Premier League (IPL) have surged by up to 10 per cent compared to last year.
This growth rate in ad prices is in line with last year's IPL finals.
Advertisers and media buyers say that this rise in ad rates for the final match remains steady due to Royal Challengers Bengaluru (RCB) reaching the finals. It garners eyeballs as Virat Kohli is part of the team and has his own fan following.
Overall, there are six matches in the IPL that are considered prime ad slots for advertisers, including the first two and last four.
According to a media buying executive, the rise in ad rates is similar to last year's season.
The ad rates had increased by about 10 per cent for the last four IPL matches last year.
This story is from the May 31, 2025 edition of Business Standard.
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