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India powers SAP’s global growth engine like never before’
Business Standard
|September 23, 2025
India remains one of the largest and fastest-growing markets for SAP, and the scale of products being built in the country is bigger compared to other geographies, Manish Prasad, president and managing director of SAP India, said.
India’s information technology and services sector, Prasad believes the country’s overall growth story will remain unaffected, given the expanding consumption base.
"We keep saying that we are a very resilient economy. When 65-70 per cent of what India produces gets consumed within the country itself, and there is more appetite, I think we are in a great place," he added.
SAP India’s solutions can help customers track parameters such as compliance in new markets, quality checks, and whether processes are optimised for the right kind of efficiency, he said.
This story is from the September 23, 2025 edition of Business Standard.
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