Dark patterns in cab-hailing apps under scrutiny

Uber's "advance tip" feature—which has caught the attention of India's consumer watchdog—is not a one-off, but highlights a broader trend of digital platforms deploying manipulative design tactics, commonly known as dark patterns, to trick consumers into shelling more money.

- UDISHA SRIVASTAV & AKSHARA SRIVASTAVA New Delhi, 22 May

The ride-hailing platform was on Wednesday issued a notice by the Central Consumer Protection Authority (CCPA) over its 'advance tip' feature.

Uber didn't confirm the receipt of the notice till the press time.

But Uber isn't alone. Other ride-hailing platforms like Rapido and Namma Yatri also allegedly use similar tactics.

On Thursday, Consumer Affairs Minister Pralhad Joshi wrote on X that the government is also investigating other apps like Ola and Rapido.

"They will also be served notice if they are found indulging in such practices," he added.

As defined by India's official government guidelines, dark patterns mean practices or deceptive design patterns that mislead or trick users, essentially subverting or impairing their autonomy.

In the case of Uber, the 'advance tip' feature nudges users to pay an additional amount before the journey for faster ride confirmations and pickups.