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Carmakers gearing up to hit refresh button
Business Standard
|December 15, 2025
Planning mid-cycle facelifts over new launches
Automakers are lining up upgrades and mid-cycle refreshes rather than all-new model launches in the coming year, a shift industry experts say is being driven by faster product development cycles, evolving customer expectations and tightening regulatory norms.
“The product development cycle in the automotive industry has accelerated dramatically,” said Anurag Singh, advisor, Primus Partners.
“Advanced design software, closer collaboration with vendors, and the digitisation and robotisation of assembly lines now allow full-model or variant upgrades that once took years to be completed in a matter of weeks,” said Singh.
This story is from the December 15, 2025 edition of Business Standard.
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