Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Aditya Birla's TMRW ties up with 8 tech-led fashion brands
Business Standard
|November 29, 2022
TMRW, an Aditya Birla Group's (ABG's) 'house of brands' venture, has announced partnerships with eight technology-led digital-first lifestyle labels and has picked up majority stakes in these brands for ₹289 crore.
TMRW has an established strong D2C portfolio across multiple large and growing sub-categories across these eight brands. The brands are women's western wear label Berrylush, casualwear brand Bewakoof, women's western wear brand Juneberry, teen's occasionwear brand Natilene, kidswear Nauti Nati, athleisure and activewear brand Nobero, denimwear brand Urbano, and fast fashion brand Veirdo, it said.
The costliest acquisition was for 200 crore as it picked up 73-80 per cent stake in Bewakoof through a combination of primary equity and debt infusion, along with secondary stake acquisition via share subscription agreement, loan agreement, and share purchase agreement respectively.
This story is from the November 29, 2022 edition of Business Standard.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Business Standard
Business Standard
Cracking Down on Harmful Drug Combinations
In the intricate landscape of pharmaceuticals, patient safety and the efficacy of medicines are nonnegotiable priorities.
2 mins
October 01, 2025
Business Standard
PNGRB plans draft norms for hydrogen transport, blending
India’s petroleum regulator is working on a draft regulation governing hydrogen transportation through pipelines and its blending with natural gas, a move which will ensure that the country’s gas pipeline network is ready for hydrogen integration. It will also send out a clear signal to the industry that this future fuel can be transported to the market.
1 mins
October 01, 2025
Business Standard
State to install solar pumps in farms to boost power supply
The Centre and the state government of Rajasthan have decided to install solar pumps in 5,500 farms in Jaipur district under the Pradhan Mantri Kusum Yojana to alleviate farmers’ electricity shortages, a state horticulture department official said.
1 min
October 01, 2025
Business Standard
Joint Action to Combat Youth Substance Abuse
Substance abuse among children and adolescents is emerging as a pressing public health and social challenge across Maharashtra.
1 min
October 01, 2025
Business Standard
Maharashtra Strengthens its Role in India’s Pharma Story
The Indian pharmaceutical industry has established itself as a global force, recognised for its scale, resilience and ability to deliver affordable healthcare solutions.
3 mins
October 01, 2025
Business Standard
Kerala draws road map for integrated AI township
INVESTMENT EXPECTED
1 min
October 01, 2025
Business Standard
Would choose gold and silver over equities in most countries: Jim Rogers
Gold and silver prices have increased sharply in 2025. Trust in paper money has weakened in many countries and people are turning to copper, gold and silver for “long-term insurance”, Jim Rogers, chairman of Rogers Holdings, told Puneet Wadhwa in a telephonic interview. The trend is historical and will continue, he said. Edited excerpts:
3 mins
October 01, 2025
Business Standard
Delhi BJP's last link with Partition; defeated Manmohan in LS polls
In his later years, veteran Bharatiya Janata Party (BJP) leader Vijay Kumar Malhotra, who passed away on Tuesday at 94, was better remembered as a sports administrator and the man who in the 1999 Lok Sabha elections defeated Manmohan Singh from the South Delhi constituency.
2 mins
October 01, 2025
Business Standard
US govt shutdown nears as deal with democrats remains elusive
Washington braced on Tuesday for a fastapproaching government shutdown, as Republicans and Democrats appeared unlikely to reach an agreement that would extend funding pasta midnight deadline.
2 mins
October 01, 2025
Business Standard
Wooing billionaires & HNIs
India needs to get its billionaires to invest in the country, and its millionaires to return to boost growth
4 mins
October 01, 2025
Translate
Change font size