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Aditya Birla's TMRW ties up with 8 tech-led fashion brands
November 29, 2022
|Business Standard
TMRW, an Aditya Birla Group's (ABG's) 'house of brands' venture, has announced partnerships with eight technology-led digital-first lifestyle labels and has picked up majority stakes in these brands for ₹289 crore.
TMRW has an established strong D2C portfolio across multiple large and growing sub-categories across these eight brands. The brands are women's western wear label Berrylush, casualwear brand Bewakoof, women's western wear brand Juneberry, teen's occasionwear brand Natilene, kidswear Nauti Nati, athleisure and activewear brand Nobero, denimwear brand Urbano, and fast fashion brand Veirdo, it said.
The costliest acquisition was for 200 crore as it picked up 73-80 per cent stake in Bewakoof through a combination of primary equity and debt infusion, along with secondary stake acquisition via share subscription agreement, loan agreement, and share purchase agreement respectively.
هذه القصة من طبعة November 29, 2022 من Business Standard.
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