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Above-Normal Monsoon Forecast Brings Cheer to FMCG Companies
Business Standard
|April 17, 2025
Fast-moving consumer goods (FMCG) companies expect demand to rise further across both rural and urban areas after the India Meteorological Department (IMD) forecast above-normal rainfall in the upcoming monsoon season.
The IMD on Tuesday said the country is likely to receive above-normal rainfall of 5 percent more than the historical average of 87 cm.
Consumer companies said this is the fourth year that India's monsoon is expected to be good as 65 percent of the population is in rural India and they are highly dependent on the kharif crop.
The forecast only adds to the boost in consumption that is expected following the government's announcement of no income tax on annual income up to 12 lakh in the financial year 2025-26 (FY26).
This story is from the April 17, 2025 edition of Business Standard.
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