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Council must act on 'rubbish' reputation
Birmingham Mail
|May 21, 2025
POSITIVE ACTION NEEDED TO REVIVE CITY'S IMAGE AFTER BIN STRIKE
A REPUTATION expert has warned it could take Birmingham 'years to repair' its public image after the prolonged bin strike ends.
Shocking images of uncollected rubbish and fly-tipping along with headlines about “rats as big as cats” have emerged nationally and internationally.
Roz Sheldon, a respected industry spokeswoman on all areas of online reputation management, believes the beleaguered city council must act as “reputational damage lingers - especially when there's a lack of visible leadership and action”.
She said the cash-strapped authority must first acknowledge the scale and impact of the issues at play before it could rebuild trust and begin to restore its reputation.
This story is from the May 21, 2025 edition of Birmingham Mail.
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