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Tourism chief urges mindset modification

Bangkok Post

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October 03, 2025

Focus shifts to high-growth markets

- MOLPASORN SHOOWONG

The tourism and sports minister has acknowledged Thailand is no longer a “tourism giant’, but he plans to attract 2-3 million more Chinese tourists during his four-month term.

“Thailand is not a tourism giant anymore as new competitors are emerging. This situation has forced us to adjust our mindset. We should target markets that truly have growth potential,’ said Tourism and Sports Minister Artthakorn Sirilatthayakorn during his first visit to the Tourism Authority of Thailand (TAT) yesterday.

He presented his working policy called “Big Impact, Act Fast” to TAT executives and is scheduled to meet ministry officials tomorrow.

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