Thailand Post eyes niche segments

State enterprise Thailand Post has adjusted its business strategy to focus on offering specialised logistics services.

- KOMSAN TORTERMVASANA

The shift addresses risk stemming from uncertain parcel volumes from e-commerce platforms, which are switching to cheaper delivery operators.

E-commerce business growth is also slowing, said Thailand Post president Dhanant Subhadrabandhu.

He said the large e-commerce platforms generate the most delivery traffic.

To lessen its reliance on e-commerce platforms, Thailand Post wants to nurture a new customer base with low volatility, offering specialised logistics services.

One new service is the delivery of medical supplies for both humans and pets, which require detailed management processes such as confirming the identity of a recipient, controlling the temperature of items during the delivery, and delivering directly to the home on the same day when orders are made.