TCEB to focus on domestic sector

A weak economy means local companies are organising meetings in the country

- MOLPASORN SHOOWONG

More Thai companies are opting for domestic meetings instead of travelling abroad due to economic uncertainty this year, helping to propel domestic Mice (meetings, incentives, conventions and exhibitions) revenue to 86 billion baht from 26 million travellers this year, according to the Thailand Convention and Exhibition Bureau (TCEB).

Nichapa Yoswee, senior vice-president of TCEB, said it is easier to rev up the domestic Mice market than international visitors, as the global economy continues to face challenges.

During the first half of TCEB's fiscal 2025 year starting in October 2024, the number of domestic travellers tallied 12.6 million, generating revenue of more than 42 billion baht.