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Regional banks struggle with personalisation
Bangkok Post
|November 04, 2025
FICO survey reveals 'segment of one' customer experiences are a challenge
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An industry poll conducted by the global analytics software firm FICO has revealed the challenges banks in Asia Pacific face in delivering real-time, tailored customer experiences.
Nearly nine in ten banks (88%) said they are already using predictive analytics to anticipate customer needs to some degree but only a tiny fraction (11%) described their hyper-personalisation strategies as highly advanced. "Consumers now expect the same level of personalisation from their banks as they do from Netflix and Amazon," said Dattu Kompella, managing director in Asia Pacific for FICO.
This story is from the November 04, 2025 edition of Bangkok Post.
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