Investor confidence in Thailand solid

Kearney survey shows country ranks among top 5 most optimistic emerging markets despite global headwinds

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Thailand ranks 10th among the top 25 emerging market investment destinations in the 2025 Foreign Direct Investment (FDI) Confidence Index compiled by the multinational consultancy Kearney.

While its ranking is down one position from 2024, Thailand ranks fifth in investor optimism, the survey showed.

In the global top 25 — led by the US, Canada and the UK in that order — eight markets from Asia-Pacific were represented, the same as last year, said Kearney. They include: Japan (fourth), China (including Hong Kong) (sixth), Australia (10th), South Korea (14th), Singapore (15th), New Zealand (16th), Taiwan (23rd) and India (24th).

Now in its 27th year, the index captures a distinct snapshot of investor sentiment at a moment of major global inflection.

"Though there have been profound developments since the survey was conducted in January, key findings remain illuminating, particularly the value that investors place on efficiency of legal and regulatory processes, domestic economic performance, and technological and innovation capabilities," Kearney analysts wrote.

Investors highly value the technological and economic performance of some Asia-Pacific markets, while the challenges from a complex global geopolitical environment have negatively impacted investors' views on others, according to the Kearney Global Business Policy Council.

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